♥ Cadbury changes its mind ♥

Tuesday, August 18, 2009

Recently, I myself witnessed the change in Cadbury's packaging & size. Before, it has only a paper wrap but now it comes in a resealable paper box. Before it weighs 250g but now it only weighs 220g. All the changes include an increase in price and an alleged bad taste.


Another change Cadbury company has taken is the use of palm oil instead of the traditional cocoa-butter only recipe. This time around, the public could no longer be silent, instead they addressed the issue accordingly. At first, the company stand by their decision, saying that they are only using the kind of palm oil which is sustainable and therefore would not harm the environment.

Sadly for the company, public and various environmental groups did not buy that. Due to public pressure and bad publicities which open good opportunities for rival chocolate companies, they finally gave in, apologising to the public and promising to revert to the old formula without affecting the price, new look & size.

Was it for the love of mother nature or was it simply because the new Cadbury is smaller and more costly with new unappreciated taste? =p Which way, I think customers if not always right, are always the priority! Lots of peeps would be happy to buy again their products I'm sure.

Just be reminded everyone that obesity and diabetes are not good for our well-being. =p So take it easy on those sweet, pricey and controversial chocolates.... =)

Sachi